How voice search differs from text
Voice queries are longer, conversational, and often local. Assistants read back a single answer — usually the featured snippet.
Conversational keyword targeting
Target natural phrases: 'what's the best AI marketing tool for a small agency' rather than 'best AI marketing tool'.
Question-based content strategy
Structure pages around who/what/how/why/when questions with 40-60 word answers directly under each.
Local voice search optimization
Keep Google Business Profile complete and accurate; add LocalBusiness schema with hours, address and phone.
Featured snippets as voice answers
The paragraph snippet is what Assistants read aloud. Winning the snippet often wins the voice query.
Schema for voice
FAQPage, HowTo, LocalBusiness and Speakable schema all help assistants understand and quote pages.
Speed and mobile for voice
Voice queries happen on mobile. Core Web Vitals still matter — slow pages get excluded.
Key terms
- Speakable schema
- Schema.org markup identifying passages suitable for text-to-speech.
- Long-tail query
- A longer, more specific search phrase — common in voice.
- Assistant answer
- The single spoken response returned by a voice assistant.
Put this into practice, automatically
Eternity's AEO mode auto-generates FAQ blocks and 40-60 word snippet answers — the exact format voice assistants read aloud.
Try AEO mode