What E-E-A-T means
E-E-A-T is Google's framework for evaluating content quality: Experience (first-hand), Expertise (subject depth), Authoritativeness (recognition), Trustworthiness (accuracy).
Why Google uses E-E-A-T
Human quality raters score sites against E-E-A-T; those scores calibrate ranking systems. AI engines mirror the same signals when choosing citations.
Demonstrating Experience
Publish first-hand accounts, case studies, before/after photos, and product usage details a third-party writer couldn't fake.
Demonstrating Expertise
Credentialed author bios, technical depth, correct terminology, primary-source citations.
Building Trustworthiness
HTTPS, transparent ownership, working contact info, corrections policy, accurate stats with dates and sources.
Key terms
- Quality raters
- Contractors who score sample results to calibrate Google's ranking systems.
- YMYL
- Your Money or Your Life topics that require the highest E-E-A-T standards.
- Author schema
- Structured data associating content with a named, credentialed author.
Put this into practice, automatically
Eternity's brand voice Skills enforce E-E-A-T tone, the Digital Twin blocks unverified claims, and the claim verification system flags stats missing sources.
Set up Skills & Digital Twin